CII-AT KEARNEY REPORT ON INDIAN LUXURY PDF

and Yes Bank; KPMG and ASSOCHAM Report (Indian Luxury Summit ); . CII – A.T. Kearney Report, () has projected the total Indian luxury market. CII-IMRB report,‗The Changing Face of luxury in India’ gives an . India Boarding (TCS Report), India Luxury Review (CII-AT Kearney Report), . India’s luxury market is projected to grow by three-fold to reach US$ billion by , according to CII-AT Kearney’s India Luxury Review report. India.

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$5.8bn Indian luxury market spreads beyond big cities

Wed, Mar 23 Ltd launched the Halston Heritage collection of fashion dresses in India that are marketed globally by Sarah Jessica Parker, who stars in the movie as well as the original television series. As the luxury market in India evolves, luxury brand marketeers have woken up to serve a demanding, well-travelled and discerning Indian consumer.

Luxury in Indiaa report prepared by the Confederation of Indian Industries CII and AT Kearney, refers to consumer segments in this space under categories such as the traditionally wealthy industrial families, high net-worth individuals, business executives earning Rs1 crore and above a year, and small and medium enterprise owners.

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Then there are also the aspiring luxury consumers with salaries of Rs10 lakh and above. People in the first category are aware, in tune with global trends and know what they want.

They also want to be pampered. The second category, or the aspiring luxury consumer, meanwhile, is growing at a faster clip, looking for prominent brands and products that are loud since they want to make a statement that they have arrived, says Abhay Gupta, executive director, Blues Clothing Co. Interestingly, all consumers of cii-ta in India are known for their thrift. Little surprise then that luxury brands, which are more expensive in India than they are abroad due to high excise and others duties, have, over the past year, reworked their pricing strategies.

The moneyed consumer has also evolved in the way she views expenditure.

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Despite the evolution of the luxury consumer and brands, the Indian luxury market is not picture perfect. The reasons for not shopping for luxury at leisure are easy to find.

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Luxury shopping in India is still not a pleasant experience. The market replrt of just three malls and a handful of 5-star hotels across the country which house luxury labels. Qureshi finds kearrney mall itself limiting her shopping experience. It is not difficult to understand why marketeers are upbeat about the luxury market despite its limitations.

The Indian luxury market is around four times smaller than that of China, and has a presence of brands compared with over in China, the report adds.

As the Indian luxury consumer evolves, she is also exploring gift options in this space among products such luury scarves, wallets and handbags at Dior and Chanel or watches at Tag Heuer. Latest News New food standards to come into force from January 1: